Urban Politics of a Sporting Mega EventThis book looks at the UEFA European Championship (Euro 2012) as both a crowning achievement of, and a way to sustain, the urban entrepreneurial strategy of Pozna, Poland. As the host city of the tournament almost 25 years after Polands transformation from a centrally planned to a market economy in 1989, the author focuses on how the local myths and traditions of resourcefulness were invoked to embed an entrepreneurial urban strategy. The book also